Though everyone founds Apple CEO Steve Jobs iAds on iphone interesting..
Here's the 2nd half of that part
Wednesday, July 7, 2010
Admob vs iAd
Admob vs iAd
Admob, founded in 2006 by Google, and is one fo the world's largest mobile display ad technology providers which serves mobile banner and text ads every month. And it mainly targets mobile web sites and handset application.
iAd, in April 8 2010, apple launched an advertising platform for iPhone, iPod touch, and iPad. Its part of the iPhone OS4.0 and is with similar services like Admob and will integrate advertisements into applications sold on the Apple store.
There are times that 2 company are happy with themselves, and the launch of Android initiated a tension between them. The smartphone form Google with Android create a hit for iPhone, the 2 companies then start competing with each other, from iPad to tablet PC, and now the advertising part.
The war has just started and time will tell...
Founded in 2006, AdMob is one of the world's largest mobile display ad technology providers which serves billion mobile banner and text ads every month. AdMob mainly targets mobile web sites and handset applications
Admob, founded in 2006 by Google, and is one fo the world's largest mobile display ad technology providers which serves mobile banner and text ads every month. And it mainly targets mobile web sites and handset application.
iAd, in April 8 2010, apple launched an advertising platform for iPhone, iPod touch, and iPad. Its part of the iPhone OS4.0 and is with similar services like Admob and will integrate advertisements into applications sold on the Apple store.
There are times that 2 company are happy with themselves, and the launch of Android initiated a tension between them. The smartphone form Google with Android create a hit for iPhone, the 2 companies then start competing with each other, from iPad to tablet PC, and now the advertising part.
The war has just started and time will tell...
Founded in 2006, AdMob is one of the world's largest mobile display ad technology providers which serves billion mobile banner and text ads every month. AdMob mainly targets mobile web sites and handset applications
Read more at Jacky
Read more at Jacky
Read more at Jacky
Read more at Jacky
Tuesday, July 6, 2010
Definition of Mobile Marketing
From the Mobile Marketing Association updated in November 2009:
Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
There are various of marketing methods in use nowadays
- Mobile marketing via SMS - promoting through Short Message Service
- Mobile marketing via MMS - promoting through timed slide show of images/text/audio/video
- In-game mobile marketing - with games in-stored to mobile phones, brands deliver their promotional messages during the mobile games
- Location-based services - promoting messages send to mobile phones owners based on their current location.
http://mobilemarketingspd4290.blogspot.com/
Thursday, July 1, 2010
Pros & Cons of iAd
Since iAd is a new software and not much article/report about it. But still we can come up with some points for Pros and Cons of iAds
Pros
http://mobilemarketingspd4290.blogspot.com/
Pros
- Free stuffs from advertisers (eg. wallpaper/coupons/games etc)
- More emotion & interactive with users then existing mobile marketing tools
- More choices for companies who want to place ads. : Admob vs iAds
- Keep the user in Apps, and not directing them to another browser window
- Better looking and smooth pictures by using HTML5
- Normally user dont like advertising
- Beginning easily ignore
- Only focus on Iphone & Ipod users
http://mobilemarketingspd4290.blogspot.com/
Friday, June 25, 2010
Apple iAd
Apple recently launched their latest iphone 4 with new os IOS 4. Apple has also launched a new "mobile marketing platform" -- iAd.
We can find limited information about iAd in Apple home page. But with the press release they send, we can see some hints
Apple's press release reads: "iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser's webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose."
Apple wants their ads to be with more emotion & interaction.
Sounds difficult to understand... just spend 10mins, and talk a look at the presentation by Steve Jobs, then you can know more.
http://mobilemarketingspd4290.blogspot.com/
We can find limited information about iAd in Apple home page. But with the press release they send, we can see some hints
Apple's press release reads: "iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser's webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose."
Apple wants their ads to be with more emotion & interaction.
Sounds difficult to understand... just spend 10mins, and talk a look at the presentation by Steve Jobs, then you can know more.
http://mobilemarketingspd4290.blogspot.com/
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